Big Tech and hypocrisy

A long time ago, in a galaxy not too far from ours, there was a tech company. Really, all it had was a search engine. And a misspelt name. But, amazingly, that search engine company went on to become one of the biggest tech companies on Earth. I am, of course, referring to Google. Are you old enough to remember what Google’s motto was: Do No Evil. They’ve since found those three small words to be terribly inconvenient and have dropped it from their PR stack. It appears that Evil keeps the lights on and food on the table much better than No Evil did.

Then there’s the pretentious designer’s favourite, Apple. Even when my husband and I were working in Silicon Valley, we never had the faintest desire to work for Apple (Infinity Loop, Cupertino) because Steve Jobs’ tantrums were legendary. Who wanted a boss like that? And, with its walled garden of software and the smugness of its users, Apple could basically datamine the hell out of its clueless users without anyone being the wiser.

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